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Holiday Headquarters 2015

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NOVEMBER CONSUMER SURVEYS

135.8 million Americans plan to shop on Thanksgiving weekend
Nearly 60 percent of holiday shoppers had already started checking items off their lists by the middle of last week, but millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year. NRF’s latest survey finds that 135.8 million consumers plan to shop Thanksgiving weekend and nearly 80 percent of holiday shoppers — 183.8 million people — plan to shop on Cyber Monday.

Early holiday promotions put gift card buyers in gift wrapping mode
Gift cards have been the most-requested holiday gift item in NRF’s survey for nine years running. But for the first time, shoppers say they plan to spend slightly less on gift cards than last year. Those who plan to buy gift cards will spend an average $153.08, down from $172.74 in 2014. Total gift card spending is expected to reach $25.9 billion.

Holiday shoppers already making dents in their lists
American consumers are wasting no time jumping on holiday offerings from retailers. NRF’s latest consumer spending survey finds that nearly 57 percent of those celebrating the holidays had already started shopping by early November, up from 54 percent last year and 49 percent in 2008. Read more here.

Information from the National Retail Federation website.

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