With Thanksgiving weekend just around the holiday shopping will officially being. Here are some tips on how retailers can help customers get a head-start on their holiday shopping.
Host a Friendsgiving at your store
Prior to the Black Friday rush, host an event at your store offering customers a relaxing shopping environment with special deals and promotions. You can set-up a table of snacks and beverages to sweeten the shopping experience. Market your event by utilizing tools like SnapRetail’s email, web and social media marketing platform (learn more about SnapRetail here).
Hold a Social Media Contest on Small Business Saturday
Small Business Saturday is a must, taking place on November 28 this year. Get your customers to snap photos when they are shopping and get them to post them to Instagram, Twitter and Facebook. Make sure they tag your company and use the #SmallBusinessSaturday. You can re-post your favorite customer photos and offer them a discount the next time they visit the store.
National Ugly Sweater Day
Did you know this crazy tradition has become a national holiday? This event should be held the third Friday of December, this year it falls on Friday, December 18. Tell your customer you are offering a discount or special gift to those wearing an ugly sweater to your store. Throughout the day you can post photos on social media to get others excited and encourage them to participate in the event.
In Store Elf on the Shelf®
The latest craze for children is adopting an elf during the holidays and locating him / her when they wake up each morning. Take this new tradition and incorporate it at your store. Who doesn’t love a good scavenger hunt? Offer a prize to the first customer who locates the elf!
Last Minute Shopping Party
Turn last minute shopping days into an event for the procrastinators! Every family has one, so make them feel at ease and offer them a coupon or free gift wrapping. Everyone loves a company that goes the extra mile by putting special touches into their shopping experience.
Retailers must work harder than ever to compete with online-only. “Until everyone closes their doors on Thanksgiving – Amazon, eBay, movie theaters, restaurants, golf courses, and others – you will see retailers make the decision to be open as well,” said Ellen. “I encourage everyone to support business in the state and recognize why stores need to be open. And then, let’s all go a step further by shopping in our community in to support the economy in North Carolina.” We hope these tips help to draw customers into your store.
By: Amanda Wujcik, NCRMA Director of Events and Social Media