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Press Release: NC Retail Merchants Association and Media Partners, Inc. Win Silver for “This is Retail-NC” Campaign

NC Retail Merchants Association and Media Partners, Inc. Win Silver for “This is Retail-NC” Campaign

Raleigh, N.C. (May 14, 2015) The NC Retail Merchants Association and Media Partners, Inc. (MPI) were honored with four Inspire Awards for excellence in communications from the North Carolina Public Relations Society of America (NCPRSA) at an awards dinner on the campus of North Carolina State University.

This is Retail-NC received a Silver Award of Excellence and Best in Category for reputation/brand management. It also won a Bronze Award of Excellence and Best in Category for press kits. This campaign with the NC Retail Merchants Association and the National Retail Federation introduced a new face for retail, to counter misconceptions and shine a positive light on the industry. The centerpiece was a PSA video and press kit that introduced three campaign pillars: careers, community and innovation.

“The Inspire Awards set the bar for the annual award season and I congratulate all of our clients and the MPI team as we celebrate this outstanding work,” said MPI Partner Nancy Bono. “We have a greater dimension to our business now as the agency emerges with a growing PR capability, and it’s a wonderful way to start the year.”

North Carolina’s Chapter of the Public Relations Society of America honors communications programs that have achieved great success and inspired others in North Carolina and beyond.  The awards recognized entries for outstanding excellence in public relations for the calendar year 2014.

The campaign was funded by NCRMA’s educational foundation, the Retail Consumer Alliance Foundation, in partnership with the National Retail Federation.
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About NCRMA – The North Carolina Retail Merchants Association (NCRMA) is a non-profit trade association organized in 1902 to improve the business climate for retail merchants in North Carolina. Over 100 years later NCRMA is the leading advocate and business resource dedicated to promoting a positive legislative and regulatory environment for the retail industry – enhancing members’ opportunities for success.  NCRMA serves both large and small retailers from multi-state chains to local independent stores. Members represent all types of businesses including antique, apparel, art, automotive, book, carpet, department, drug, electronics, floral, furniture, grocery, hardware, jewelry, paint and variety stores. The Association represents the interests of individual merchants before the members of the General Assembly and serves as a vital link to state government. Our credibility lies in our longevity and our commitment of continuing to serve the ever-changing needs of our members. Think you know retail? You may be surprised. Visit

About Media Partners, Inc. – Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn.  With talent and expertise from senior partners, MPI is a media company that understands marketing.  To learn more about MPI and mindfulmediamarketing, visit or connect with Media Partners-Inc. on Facebook.


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